Set Beautiful Free

PBU-SIFE partnered with a nonprofit organization, Bombay Teen Challenge (BTC), that “has been consistently making a difference to the lives of those who society prefers to ignore.” Our goal was to aid BTC in advancing their business called “Set Beautiful Free” which rescues women from sex slavery and teaches them the skills to begin a new life.

I was able to utilize my artistic abilities as we prepared for our trip in June 2011 by performing marketing research and developing ideas for new products. We collaborated on multiple projects including a product design contest, a product development questionnaire, and Climb For Freedom. While in India, I worked with a small group of young men, teaching them basic marketing and video production skills.

Timeline:
December 17, 2010: First group meeting
June 1-14: Trip to Mumbai, India
November 2: Launched Climb For Freedom campaign

Michael:
- created promotional video for design contest
- designed a t-shirt