Climb For Freedom

PBU-SIFE created a marketing campaign, Climb For Freedom, to promote RA Dickey’s (starting pitcher for NY Mets) mission of helping Bombay Teen Challenge build a new medical clinic, while simultaneously fulfilling his lifelong dream of ascending Mount Kilimanjaro.

Timeline:
September 24: Filmed RA Dickey at Citifield Stadium in New York.
November 2: Hosted a launch party to initiate the campaign.
November 11: Reached the $10,000 mark in less than ten days.
November 28: Reached $20,000 mark.
December 6: Partnered with local Chick-Fil-A for spirit night.
December 13: Reached $30,000 mark.
December 20: Reached $40,000 mark.
December 30: Hit the halfway mark – $50,000!
January 4: Soared to more than $70,000!
January 7: Reached the $80,000 mark.
January 27: Reached the $90,000 mark.
January 31: Achieved the goal of $100,000; the story continues!

Michael:
- co-wrote a script
- filmed and edited a 60-second commercial
- designed a logo and tri-fold brochure